Personalisation marketing is one of the best ways for the hospitality management employees to make their promotional content more relevant to their potential customers, increasing its effectiveness. It has the potential to improve overall customer experience which the hospitality industry is basically all about. Improved customer experience will lead to lasting customer loyalty.
Here are a few things you can implement in the field:
1. Personalised Email Marketing
One of the most effective ways for hospitality industry employees to make use of personalisation marketing is through email marketing campaigns. This is carefully done by targeting specific audience for the same.
You must address people by name if possible, and send emails to those individuals who meet your particular criteria. This will make the message more relevant and meaningful to those who receive it, making them more inclined towards responding positively to your email.
2. Intelligent Product Recommendations
Providing intelligent recommendations based on data gathered about users of your establishment – their preferences, choices and taste – is another way that personalisation marketing can be implemented in the hospitality industry. You can target them with specific ads about hotels or specific hotel rooms that meet their preferences, but it can also be used during the booking process itself.
3. Social Media Marketing
In this time and age, social media has pervaded practically every sector. It has become an excellent tool for people from all industries to introduce, establish and promote their brands, and the hospitality industry is not any different.
Social media has become a platform for brands to connect with their customers from all across the world. You can use social media platforms to target specific demographics with advertising, respond to their comments and share any news or updates regarding your establishment.
4. Retargeting Techniques
Services like Google AdWords offer the hospitality sector as a whole the opportunity to target paid online advertising towards users who have previously interacted with your brand online. This interaction could be anything from the user visiting your website to them viewing a specific hotel previously.
5. Personalised Hotel Services
Personalisation is not just limited to attracting new customers to your establishment. It goes further into providing the customers with an incredible experience that turns them into repeated customers. You can target guests personally through messages, take their suggestions on how you can make their stay comfortable, unique and exciting.