Tourism management assumes in itself everything that is related to the hospitality and tourism industry. It offers to its employees various positions in the fields of travel, accommodation, food and beverage amongst others. Tourism management may also involve working in associations or agencies that are directly involved with tourism services.
Education Qualification Needed for Tourism Management
While a bachelor’s degree in tourism management is often considered for the positions, a degree in hotel management or hospitality management with an emphasis on tourism is also taken into consideration.
Such a degree is essential for a prospective employee to have as it gives them in-depth practical and theoretical knowledge of the field. The course usually provides the students with a greater understanding of every section of a hotel or resort; it teaches the students how they function and run.
Opportunities in the Field
The hospitality and tourism industry is both growing and evolving at a rapid pace. Since the taste of people is changing, so is the industry. The hospitality and tourism industry has to cater to all its customers. On one hand, more ‘homestays’ are coming up across the world because of the demand of tourist keen on experiencing the local culture and cuisine, on both other, the industry is also evolving according to the requirements of the modern business travellers.
The hospitality and tourism industry has grown tremendously over the past decade and shows no sign of stopping. With the expansion and growth of the industry, it is a gold mine of employment opportunities.
As a tourism manager, you can work in a variety of jobs that are related to the hospitality and tourism industry. Some of them are as follows:
- Front desk clerk/receptionist
- Event manager
- Hotel or resort manager
- Housekeeper
- Tour operator
- Tourism marketing manager
- Travel agency manager
- Tourist Information Centre manager
- Accountant or sales manager
- Guest relations manager
Tourism Marketing
Marketing has become the need of the hour. There is no point in creating a perfect product if there is no one to buy and then appreciate it. How is one to get the word out? Through marketing the product, of course!
Marketing is essential in all fields and has become imperative for the hospitality and tourism industry. Since the industry is extremely competitive, it has become essential for all establishments to put their best foot forward, and oftentimes, it is done through marketing. To know more about tourism marketing, check out this blog.
